
Hi, I’m Juan
I help people design lives filled with energy, meaning, and momentum.
At 62, I’m living proof that transformation doesn’t have an expiration date.
In my forties, I ran my first marathon. In my fifties, I earned my pro card as a natural bodybuilder and ran my first ultramarathon. Now in my sixties, I’m still pushing boundaries—competing in obstacle races and building a movement around what I call the Good Life.
I founded WBHI, along with Charlotte Bourdeau, to help others navigate their own journeys of becoming—combining deep personal growth with practical tools for everyday living. Whether it’s through one-on-one mentoring, group programs like The Good Life, or blog content that explores everything from Japanese philosophy to habit stacking, my work weaves together:
• Spirit, soul, and body
• Past, present, and future
• Discipline and grace
I’m not interested in hacks. I’m interested in sustainable change rooted in meaning. My clients and readers come to me because they’re ready to stop performing and start becoming—to live with clarity, purpose, and peace.
If you believe your best days might still be ahead of you, you’re in the right place.
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